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Establishing a Positive Presence Online

First level of Reading

The first paragraph talks about the importance of having a website or blog site to act as your "home base." This is due to the fact that search engines count links when doing a search. So the more links you have that link back to your website/blog, the higher it will rank whenever someone searches for you.

The second paragraph talks about having a "home base picture" of yourself or of an avatar that you create for yourself. This is important because if you use a single image of yourself (or avatar) for any post, comment, or tweet, etc. that you make online can be easily linked back to you. As such, people will be able to recognize you easily. 


Second level of Reading

The main point of the first paragraph is to establish why it is important to have a website/blog that works as your "home base." Your home base should not be your Twitter or Instagram page but your own website so that you can link your various social media profiles to. In other words, in order to build your brand more productively online you should have a main website as well as your various other social media accounts. While social media may be the easiest way for people to search for you, people can get a better idea of who you/your brand are by going to a main source of information. For example, say my friend wanted to advertise her homemade cupcakes that she sells. She would create a website in order for people to get information about her, her products, and where they can place orders for her cupcakes. She would then link all of her social media accounts to her main website and advertise on those sites as well: posting pictures on Instagram, tweeting about upcoming sales, etc. this way she can reach more people and they can all go to her main website for more information. 

The main point of the second paragraph is to have a "home base picture" for your home base website. In other words, you should have a picture of yourself or an avatar/caricature picture of yourself in order for people to easily distinguish you from other blog/websites. This way when people search for you through search engines, such as Google, people can see your icon/picture and instantly know that it is you. For example, going off of my previous example, my friend who wants to advertise her cupcakes online will probably have a picture of her holding one of her cupcakes for her website picture. She can also use an icon of a cupcake for her website photo, this way people can easily recognize her icon when doing a quick Google search.



The purpose of the assignment is to understand why it is important to have a home base website/blog when creating a social media presence.


The key question at the heart of the assignment is how can creating a home base website help you in your professional, as well as your social media life?

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