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How to Make Your Idea Stick - SUCCESs Model


The Keys to SUCCES(s) Infographic



First Level of Reading

Simple - To stick to the main points of the topic and to bring attention to the core of the topic. Rather than having longwinded explanations and unnecessary filler. As well as, being careful to not oversimplify and "dumb down" your topics.

Unexpected - Ruffling feathers, so to speak, in order to grab people's attention. One way to do this is to leave topics up for discussion and/or interpretation in order for people to become curious to find the answers.

Concrete - Using imagery in order to solidify an idea into your audience's minds. One way to do this is to give plenty of examples and/or analogies in order for people to better understand what you are trying to say. 

Credible - When talking about a topic that involves data it is best to provide evidence to help back up your claims. When you provide evidence from credible sources your audience will be more inclined to listen. 

Emotion - Bring out people's emotions by talking about something that others care about. Explain why is what you're talking about important and how it can help them and/or others. 

Stories - Telling stories is a good way of not only bringing out emotions but also to help bring your ideas to life. Storytelling is also a great way to discuss ideas and topics in a way that is not so heavy-handed.


Second Level of Reading

Simple - Stick to the core of your topic and not use unnecessary filler. Be careful to not include key points in order to simplify your topic. In other words, get straight to the point but make sure all areas are covered. For example, my friend reaching out to people on Facebook advising people on cleaning up after yourself after you go to the beach. She won't waste time with explaining which beach she went to, or what she did there, or who she was with. Instead, she will just stick to the main topic of litter at the beach. 

Unexpected - Challenge ideas in order to grab your audience's attention. Bring out people's curiosity in order for them to search for the truth themselves. In other words, strike up a conversation by challenging ideas. For example, my friend posting pictures of litter that she finds at the beach in order to grab people's attention on the importance of cleaning up after yourselves when in public areas.

Concrete - Create imagery in order for people to better understand your topic. Give examples and/or analogies in order for people to mentally picture what you are trying to say. In other words, help create an image in your audience's minds so that they can better understand your point. For example, my friend telling others on Facebook about what can happen to your trash if you don't properly throw it away. She can talk about how sea creatures such as turtles and fish can unknowingly eat plastic bags and choke and die on it, and other descriptive scenarios.

Credible - Provide evidence when making claims in order to help provide structure to said claims. The stronger your evidence, the more your audience will listen to your claims. In other words, providing evidence is a great way for people to take you seriously. For example, in regards to littering on the beach, my friend will probably pull up statistics and/or news articles about the amount of trach that gets washed into the ocean, in order to back up her argument.

Emotion - Talk about things that people care (or should care) about. Show how it could benefit them and/or others. In other words, people are more likely to listen to you if you tug on their heartstrings and to bring up topics that appeal to them. For example, my friend can easily use emotion in order to get people to clean up after themselves at the beach. Not only can she bring up the sea life that is directly affected by litter, but also families bringing their children to the beach and seeing their fun outing be ruined by the amount of trash that is floating in the water.

Stories - Tell stories in order to bring out people's emotions. Stories are also an easy way to get your point across. In other words, Story-telling is an excellent tool that can be used to sell your ideas to your audience. For example, my friend can tell anecdotal stories about how her family would always make her pick up at least one piece of trash before she could go swimming to teach her about the importance of cleaning up after yourself. 


The purpose of the assignment is to help teach you the six key points when attempting to get your ideas to resonate in the minds of your audience.

The key question at the heart of the assignment is how would these six key points help you in your current/future professional career?

Comments

  1. Your statement had depth when you said "For example, my friend can tell anecdotal stories about how her family would always make her pick up at least one piece of trash before she could go swimming to teach her about the importance of cleaning up after yourself." You are giving your audience a real life experience to go off of, which makes it easier for the audience to picture and understand what you are trying to say. Great work!

    ReplyDelete
  2. Your statement: "Story-telling is an excellent tool that can be used to sell your ideas to your audience" is relevant and easy to understand. you are giving a good definition of story telling.

    ReplyDelete
  3. Your statement had clarity when you said, "Concrete - Create imagery in order for people to better understand your topic. Give examples and/or analogies in order for people to mentally picture what you are trying to say. In other words, help create an image in your audience's minds so that they can better understand your point. " It was very clear and descriptive on how we should use imagery to help us mentally picture what we want to say. Great job.

    ReplyDelete
  4. Your statement "In other words, people are more likely to listen to you if you tug on their heartstrings and to bring up topics that appeal to them" Showed clarity. This statement was clear and to the point. This absolutely captured the idea of emotion.

    ReplyDelete
  5. Your statement had clarity when you said "The purpose of the assignment is to help teach you the six key points when attempting to get your ideas to resonate in the minds of your audience." It was easy to understand and your six key points were very clear.

    ReplyDelete

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